In a recent conversation with a colleague of mine who owns a small business, he lamented the catch 22 situation of wanting to increase sales and his company’s market share while keeping overhead under control. Bottom line for him was adding a salesperson to pound the streets, or a telesales rep to “dial for dollars”, seemed the safest route to go. The problem is, he noted, there just doesn’t seem to be enough hours in the day for him to help those salespeople develop a thoughtful sales strategy, let alone craft a comprehensive marketing strategy to guide the company beyond the next Quarter. Keeping customers satisfied, employees paid and servicing the company’s debt were his priorities. For owners of small businesses and start-ups in particular, this is a very common scenario.
I’m the first to concede that cash flow is king, sales are what makes a business move forward and puts money in the pockets of its shareholders. No doubt about it. The reality is, however, that many business owners have never actually sat down to create a comprehensive business marketing strategy and their sales plans are generally the product of their own efforts in their chosen industry. While this will work for the short-term, long-term sustained growth becomes a challenge without a meaningful plan in place.
So, how can a small business owner gain the marketing support required and develop the necessary strategies to take his or her business to the next level? The answer lies in “outsourced marketing.”
If your business doesn’t have the budget to hire a full time marketing director, then outsourcing your marketing to a reputable firm that specializes in these services may be a viable alternative and will cost you much less than adding a new employee to your staff.
Need a new website, brand update or sales strategy advice? Maybe you’ve been putting off getting that demonstration video put together, or you’ve been thinking about whether “social media” is right for your business? By engaging a qualified outsourced marketing services firm, you gain access to a team of experienced sales, creative and management professionals that will work with your existing staff to develop and execute a marketing strategy that works for your company. Essentially, they become your company’s Marketing Department. This diversity of skills, capabilities and professional backgrounds gives your company access to a depth of knowledge and practical, “real world” advice you could never hire in just one individual.
So what are you waiting for? Take your business to the next level!
Chad
Chad Wiesner
Chad has over 17 years of marketing and sales leadership experience with corporate management roles spanning the international export, credit information, manufacturing and telecommunications industries. A collaborative entrepreneur by nature, Chad has successfully developed and executed strategic marketing plans pertaining to branding, communications, product development and sales for both small and large companies. His “real world” business acumen has taken him from the boardrooms of Fortune 500 companies to the docks of multi-national seafood companies. With an eye for detail, Chad has crafted meaningful marketing strategies and communications plans that encompass the essence of the company and the customers it serves.