Archive for category Nova Scotia

Equipment test and customer service

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Well, I have a few clients that love tech and talking tech.  A couple in particular where drooling when I got the new GoPro Hd.  For those that don’t know the GoPro has been around for a while but only in the last year as an HD version and is an ultra compact, rugged, and water proof camera.  It has a bunch of industrial applications for us including mounting in places where I would have never thought a camera could go.  What is funny about this review I also relate back to my previous rants on customer service rather than fully concentrate on a product review.

The first thing I want to make note of is that I’m not expecting much from this camera other than being able to be installed and used in areas where I wouldn’t want to use our 5d Mk 2’s or EX1. This camera’s main points are that it’s water proof to 180 feet and it’s small…like really small and light… Dimensions (H x W x D): 1.6” x 2.4” x 1.2” (42mm x 60mm x 30mm), weight: 3.3oz (94g) incl. battery, 5.9oz (167g) incl. housing. I still expect half decent quality though as they have really hyped it in print and online and for pro use, well you need pro results.

The first test I did was with the head mount on a camping trip at the end of November.  The light weight test passed with flying colours.  I almost forget about it being there.  It did wobble a bit on the rough ground and on jumping.  On a helmet I’m sure you wouldn’t notice it at all and it would be much more stable.

When I got around to looking at the footage I found the light sensitivity a little lacking.  At a certain point it gets a little grainy (auto exposure only on the cam) and when shooting the fire at the end of the day there was little detail in the blacks (see example of frame grab).  I’m hoping for an manual exposure firm ware update in the future, really hoping.

On the matter of the capture quality was…well ok.  Nothing really stood out when properly exposed but then again it really didn’t jump out at me like when I first used the EX1 or 5D. For its size, weight and water ability I can forgive the “wow” factor though.  I didn’t get it do to portraits or landscapes!

The one thing that I thought I did notice was subpar the battery performance. In the morning of the hike the camera died and I popped the second battery and that one I “thought” died within a ½ hour…even though it was charged for 2 hours……more on that later….

The second test I did was doing time lapse for a documentary shoot I was involved in.  The camera has a built in intervolometer (a devise used to automatically take a picture at set intervals).


I set the camera up in a couple of locations and it really worked out well.  It’s tiny, water proof and does 5mg pictures….can you say inconspicuous?!  There was never a worry about leaving it unmonitored for 6 hours or more at the top of a post.

For the next test I did was just for fun. The first commercial I worked on was in 1987 and I was the car mount assistant for the first Ford Probe ad.  Since then I have always loved doing car mounts!  This camera is PERFECT for that.  I have to say that I had blast trying to find places where I “couldn’t” mount it and how close to “things” I could place it….


The speed at which I could mount this camera was amazing… side door mount? One minute tops.  Hood mount? Same.  Bumper mount? Five minutes tops, including safety and taping the mount….

Just last week we did a really cool shoot with it for the Ice Boat club on Porters Lake.  Perfect day for both shooting and sailing! Here is where we found another little trouble.

The camera doesn’t like flares off black. If you take a close look at the highlight on the mast you will see some artifacting.  Still though, a save able shot and also shot at 720p 60 fps…lots to work with.

Now overall I love this little camera.  I really have only two issues other than the big lack of manual exposure control.

The first issue has to do with the design of the case.  To understand this the camera is in two parts, the actual recording devise with primary lens, battery and card and then the housing which protects the sensitive parts from water, dirt and impact.  The problem is with the hinge on the lock for the case.  When not engaged the hinge can fall off and once lost you need to buy a whole new case for $40.00.  Silly that they would design it that way, but they did…but they do a great deal of secondary sales!

The second issue one was a huge surprise but one we have been running into a lot recently.  GoPro customer support is very weak. Maybe the thought is they are saving money off the initial cost of the unit, but I would be more than willing to pay $5 more per until for great customer support…(I can hear past Dell owners groaning). The weak battery I experienced wasn’t really that weak (though don’t expect more than two hours of video recording).  The camera I had was defective and on the hiking trip it shut itself off.  It did come back on once I got back into the car so I figured it was either too cold or the battery wasn’t fully charged…but that wasn’t the case.  After the documentary I was going to start the car mount tests and the camera wouldn’t turn on.  I stored the camera in our studio all day, all the batteries were charged. No reason for it not to turn on.  After going to the GoPro site they had listed a solution (weird), which I tried a few times with no avail.  Sooo I did what I usually do when faced with problems with no logical solutions, I went to Google.  Google did not fail me!  Apparently there were a few people with the same problem.   The only solution was to do a camera exchange with GoPro and hope the new one did not have the same issue.  That would be ok, so on the GoPro site I submitted a support ticket explaining I had followed their solutions and had went through their procedure three times to no avail, the camera would not turn on.  Two days later no response.  Since the camera was only a week and a half old I went back to my trusty local camera shop (Henry’s) and they did a quick exchange! Done. Fixed. (god I love Henry’s) No problem since.  The next day I got an email back from GoPro telling me to go to the website and follow the instructions for when the camera will not turn on then contact them again if it doesn’t work…..hmmmm, thanks…  Ok people! As a company if you have robotic responses going it should be immediate. Submit support ticket, get a response with possible solutions based on key words.  The email I received should have gone right out away. Next, within 24 hours I should have received a response to the actual text I had sent them.  All the token response did was to a piss me off as they obviously didn’t read what I sent them and are merely trying to appear as being responsive.

Overall, I love this little camera, even with it’s faults I have found it very useful now that I know it’s going to work (very important when you bill clients for equipment!).  As for customer support I am really disappointed. Why oh why do companies scrimp when it comes to support? Worse is the outsourcing to India or the like where you know they don’t fully comprehend what you’re are communicating.  Talk about a thank you for buying our product!

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Collaboration

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Scott Westerlaken

Scott Westerlaken

Collaboration is a recursive process where two or more people or organizations work together in an intersection of common goals — for example, an intellectual endeavor that is creative in nature—by sharing knowledge, learning and building consensus. Most collaboration requires leadership, although the form of leadership can be social within a decentralized and egalitarian group. In particular, teams that work collaboratively can obtain greater resources, recognition and reward when facing competition for finite resources.

Having worked in communications through two large recessions I know that the companies that survive are the ones that can adapt to the conditions and own them….. I When times are good, we don’t think to much of a client sending one piece of a project to someone else, yet when times are tight we fight like mad to keep all the biz internal….whether or not it might be a good for the clients needs.

As the economy is starting to come to life like a 1976 Chevy pickup one defining practice will be how companies learn how to collaborate with each other.. especially with their competition… WHAT?! Really…  Think about it.  Take your best competition and their best resources and combine them with yours.  Not only do you benefit but so does your client and you gain a completive edge over any other competition!  This idea came to me a few months ago.  I was doing a SWOT on a new start up and one advantage I targeted was the ability to be able to offer varied solutions to clients based on their needs rather than the start ups offerings…a true reversal of “build it and they will come.”

I also looked at the main competition; small one to five person operations with small operating budgets and internal resources.  This was key, as the experience of the start up organization was competing against 5 to 30 person operations with operating budgets of .5 to 3 million and a vast array of internal resources..  Now imagine my glee when I thought of a company that could pick the best of another, combine with its own best attributes and offer it to clients.  Fantastic!

There are the sphincter tightening moments as you might imagine!  The moments where you feel so exposed that you wondered why you thought an idea was great in the first place!  One of my associates looked over at me during the first project we did this on and said “you got balls man…you realize they could steal this client like no ones business?” Ummmmm yeh…. But I had to have faith that the client could see the value we were bringing to the table and at the same time the competition would see the lack of value by stealing the client as it would end any more collaborations.

Now imagine if larger companies stared collaborating in the same way!  The resource power would be incredible…but here is the issue holding organizations back… A company’s ability to collaborate externally is parallel to how well they collaborate internally.  Look at any number of teams or divisions within a company and there will be issues with how they collaborate with one another…do they all fall on the sword when mistakes are made or do they all duck for cover? Not a good scenario for an external collaboration.

Regardless of how you believe this may or may not work for where you are now, one thing I believe is certain, a company’s lack of fear for collaboration will enhance its prospects of success.  No fooling, it is hard to do you and full of risks.  Clients, I believe, will appreciate that you are looking after their best interest and for the best solutions to their issues…. Now who is next?

SW

With over 25 years of award winning experience in marketing, television commercials, film, video, communications, web, radio, print, and events, Scott has the ability to maintain focus on the big picture and offer a wide range of solutions appropriate to the clients message and budget. He has been recognized with dozens of awards in business, communications, and filmmaking from around the world. For the client, this means a truly unique balance of hands on technical knowledge and high level strategic experience that always leads to unique and creative solutions.

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Does Nova Scotia Have A Business Strategy?

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Dirty politicians, skyrocketing taxes, shrinking population – Nova Scotia needs a new business Strategy!

Chad Wiesner

Chad Wiesner

The April 6 edition of the Globe and Mail featured an article that, frankly, embarrassed me as a Nova Scotian. It’s usually a rarity that our little province even gets mentioned in the nation’s newspaper as this region is so often overlooked and underappreciated. But there it was, as bold as a Spring day, an article talking about “dirty politics in Nova Scotia” in our political “culture of secrecy and entitlement”. Political commentator Ralph Surette was quoted as saying “There’s a tradition that politics are dirty in Nova Scotia, that’s the way it’s played, and it’s only wrong if you get caught. In many ways there was a culture of corruption here.” I suppose you could just shrug it off and say oh well, that’s just the way it is. But you know what? That really isn’t good enough anymore.

I have chosen to raise my family and build my career in this region, despite the enormous tax rates on my income, my home and everything I buy. I live here because I believe it’s a great place to live and our region’s potential is equally great if we could only build the right Strategy. The “culture of corruption” referred to is the legacy of our elected politicians where each successive government blames the previous for problems they inherit and in turn, perpetuate the same mistakes. Our present NDP government came on board with a platform calling for fairness, balanced budgets and a new approach. But, within six months, they raised our taxes, cut our services and continue to make it increasingly difficult to do business and attract investment to this region. How can we lure working professionals and families to a province that progressively penalizes (taxes) them for making a good income and being successful? We need to stimulate business development and investment in Nova Scotia by lowering business tax rates and taking the burden off the backs small and medium businesses. Unfortunately those measures will be ineffective if our pay checks and every expenditure we make is taxed at a rate that is beyond sensible.

So where’s the root of the problem? Well, I would venture to guess that comes down to the fact that we are simply not electing qualified people to develop and execute our province’s Business Strategy. Our last provincial premier was a gym teacher and fiddle player before becoming an MLA and later Premier once he hit his early 30’s. Now, there’s nothing wrong with either of those professions, but in the private sector, would Mr. MacDonald even get an interview to become the leader of a business the size of Nova Scotia, managing hundreds of millions of dollars? Of course not!  Herein lies the issue: in politics or business, smart planning, fiscal responsibility and thoughtful deployment of both human and capital resources make a successful venture. To build a successful strategy for the future of our region, we need more experienced businesspeople, professionals and leaders in the provincial Assembly. Nova Scotia’s proximity to the most important logistics routes and markets in the world is such a huge opportunity. More and more cruise ships continue to call on our ports every year, but what are we doing to capitalize on that and drive more tourism into our towns and cities? What is the business of Nova Scotia’s marketing strategy? Do we even have one?

To build a sustainable future for working people in the Atlantic region, we need to stop the flow of our people West and develop opportunities right here. We need to ensure our children stay here and raise their families after attending University. We need to make this an attractive region for immigration and business investment. Without the right team of experienced people to develop, lead and execute the right sales, marketing and fiscal strategies for our Province, I fear we’ll have to hold a “going out of business” sale. It’s up to us to change the culture.

Chad Wiesner

chad@phigroup.ca

Chad has over 17 years of marketing and sales leadership experience with corporate management roles spanning the international export, credit information, manufacturing and telecommunications industries.  A collaborative entrepreneur by nature, Chad has successfully developed and executed strategic marketing plans pertaining to branding, communications, product development and sales for both small and large companies. His “real world” business acumen has taken him from the boardrooms of Fortune 500 companies to the docks of multi-national seafood companies. With an eye for detail, Chad has crafted meaningful marketing strategies and communications plans that encompass the essence of the company and the customers it serves.

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