Scott Westerlaken

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Homepage: http://wwww.phigroup.ca


Posts by Scott Westerlaken

Trust Me!

Monday, October 31st, 2011

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Posted in advertising, Brand strategy, communications, Email Marketing, Marketing Strategy, Social Media, Web | 1 Comment

If Walmart sold creative services how much would it cost?

Monday, October 17th, 2011

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Posted in communications, creative, Education, Low Budget Advertising, Marketing Strategy, process, Scott Westerlaken | 1 Comment

Carey Price Wears Pink

Thursday, October 13th, 2011

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Posted in advertising, Scott Westerlaken, web video | 1 Comment

How to assemble winning teams

Monday, September 5th, 2011

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Posted in advertising, communications, creative, Marketing Strategy, process, production, Scott Westerlaken | No Comments

Old Spice Versus Dairy Queen

Tuesday, August 2nd, 2011

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Posted in advertising, Brand strategy, communications, creative, Marketing Strategy, Scott Westerlaken, Television Advertising, web video | 8 Comments

The perils of sponsorship

Thursday, July 14th, 2011

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Posted in advertising, Brand strategy, Scott Westerlaken | 15 Comments

The Video Production Process

Thursday, June 30th, 2011

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Posted in creative, Post Production, process, production, Scott Westerlaken, SEO, Video Production, web video | No Comments

Equipment test and customer service

Tuesday, March 15th, 2011

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Posted in Equipment Review, Nova Scotia, Scott Westerlaken, Video Production | No Comments

Just because you own a car doesn’t mean you’re qualified to drive an F1 car!

Thursday, December 16th, 2010

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Posted in advertising, Brand strategy, communications, Education, Low Budget Advertising, Marketing Strategy, Scott Westerlaken, Television Advertising, Video Production, Web | No Comments

What we have here is a failure to communicate.

Thursday, December 2nd, 2010

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Posted in Brand strategy, Marketing Strategy, Scott Westerlaken | No Comments

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