Scott Westerlaken
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Homepage: http://wwww.phigroup.ca
Posts by Scott Westerlaken
Trust Me!
Monday, October 31st, 2011Tags: Advertising History, Anti Social Marketing, Big Ideas, communications, Know your target, Market Research, marketing, Scott Westerlaken, Social Marketing
Posted in advertising, Brand strategy, communications, Email Marketing, Marketing Strategy, Social Media, Web | 1 Comment
If Walmart sold creative services how much would it cost?
Monday, October 17th, 2011Tags: Big Ideas, communications, Content is King, Know your target, marketing, Scott Westerlaken, TV Advertising
Posted in communications, creative, Education, Low Budget Advertising, Marketing Strategy, process, Scott Westerlaken | 1 Comment
Carey Price Wears Pink
Thursday, October 13th, 2011Tags: communications, Scott Westerlaken, Social Marketing, web video
Posted in advertising, Scott Westerlaken, web video | 1 Comment
How to assemble winning teams
Monday, September 5th, 2011Tags: communications, Know your target, marketing, Scott Westerlaken, TV Advertising
Posted in advertising, communications, creative, Marketing Strategy, process, production, Scott Westerlaken | No Comments
Old Spice Versus Dairy Queen
Tuesday, August 2nd, 2011Tags: Advertising History, Big Ideas, Catch phrases and experts, communications, Know your target, marketing, TV Advertising, web video
Posted in advertising, Brand strategy, communications, creative, Marketing Strategy, Scott Westerlaken, Television Advertising, web video | 8 Comments
The perils of sponsorship
Thursday, July 14th, 2011Tags: Advertising History, Catch phrases and experts, communications, marketing, Scott Westerlaken
Posted in advertising, Brand strategy, Scott Westerlaken | 15 Comments
The Video Production Process
Thursday, June 30th, 2011Tags: Advertising History, Big Ideas, communications, Know your target, marketing, Scott Westerlaken, TV Advertising, video, web video
Posted in creative, Post Production, process, production, Scott Westerlaken, SEO, Video Production, web video | No Comments
Equipment test and customer service
Tuesday, March 15th, 2011Tags: Catch phrases and experts, communications, Scott Westerlaken
Posted in Equipment Review, Nova Scotia, Scott Westerlaken, Video Production | No Comments
Just because you own a car doesn’t mean you’re qualified to drive an F1 car!
Thursday, December 16th, 2010Tags: Advertising History, Anti Social Marketing, communications, Know your target, Scott Westerlaken, TV Advertising, video
Posted in advertising, Brand strategy, communications, Education, Low Budget Advertising, Marketing Strategy, Scott Westerlaken, Television Advertising, Video Production, Web | No Comments
What we have here is a failure to communicate.
Thursday, December 2nd, 2010Tags: Advertising History, communications, Scott Westerlaken
Posted in Brand strategy, Marketing Strategy, Scott Westerlaken | No Comments